Where is the best place to self-publish your book?
Once an author has written a book, the next question on any author’s mind is where to publish and sell the book?
It’s common knowledge that Amazon is the biggest book retailer.
The New York Times said that around 50% of all books sold in the entire world are sold by Amazon.
The actual figure maybe around 70 to 80%, which is huge; Amazon really is the juggernaut when it comes to bookselling.
So let’s go through all of the different options you have outside of Amazon and why you should go for Amazon.
The different publishing options available:
Ibook from Apple
The second biggest book retailer is iBooks by Apple, with a market share of around 10 to 15%.
Go to iBooks and check it out. It’s very clunky, not user-friendly, slow to load up, and it’s obviously been designed for Mac users.
Also, it does not have much in the way of reader interaction or reviews.
Reviews are huge.
As human beings, we’ve always been interested in what other people have to say before we make a purchase.
When the internet came, we were suddenly very interested in what everybody had to say. And it’s been proven that we all look at reviews before we buy anything nowadays.
With iBooks, there’s hardly anything in the way of reader interaction reviews.
Barnes and Noble
Next, we have Barnes and Noble, a huge brand. They come with this huge tradition.
Unfortunately, they’re just living off that tradition. In the UK, Barnes and Noble have all but gone. They have a dwindling support base and consequently a dwindling customer base.
They are the third biggest book retailer globally, mainly because of old customer loyalty in the USA.
Their share is dwindling (around 7 to 8% of the market) because they are not keeping up with the times.
Barnes and Nobles remind me of Blockbusters, who lost their vast market share to Netflix. They had the opportunity to adapt and innovate, but they didn’t.
If you go to their website, it’s very clunky (even clunkier than iBooks). It looks like it’s been shipped in from the 90s. Again, no reader interaction, no reviews.
Barnes and Nobles had such a huge reach a couple of decades ago (just like Blockbusters). If they had just remained innovative and kept up with the times, they could have been a real Amazon contender.
They could have even beaten Amazon to the second spot.
For a while, I really thought Smashwords could be an Amazon contender.
However, for some reason, they decided against becoming a book retailer.
Instead, they became an aggregator. They host books from Apple, Barnes and Noble, and other smaller online e retailers and publishers.
They’re basically like an eBay of books as opposed to a book retailer in their own right. Therefore, they offer no publishing opportunities on their platform.
Why you should go for the big boy, Amazon
You just have to visit the Amazon website to find out why. The website is beautifully created, fast loading, and user-friendly.
Customer or reader reach
With a huge market share, Amazon is the biggest retailer of books.
Even if we go by The New York Times’ conservative estimates of 50% market share, that’s still half of the entire book market.
Yes, many things have been said about Amazon when it comes to other parts of their business. But when it comes to the book world, keep in mind that Amazon actually started out as an online bookstore back in 1995.
The other things which Amazon sells all came later on. The first thing they started on was books. And that’s why Amazon excels in the book space because it’s their baby.
Amazing review system
Amazon has a monopoly in the book industry because they actually did things the right way. They listened to their customers, and they listened to their readers.
They already had an amazing review system, and yet they still went and bought goodreads.com, an independent book review site.
This was a brilliant way to cement their place as the number one book retailer. Because that’s what customers want, they like reading reviews before they buy a book.
It’s a dream come true for many to call themselves an author, but it takes a lot of work and a lot of money.
It would be a shame if, after all that, your book isn’t given the exposure it deserves.
So do yourself a favor and self-publish your book on the best publishing platform available – Amazon.
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You can also download a sample chapter here