Can I publish my book anonymously?

Short answer? Yes, you can!

Many authors have a set of different pen names. They have different pen names for different genres. One lady author, who writes historical fiction, also writes romance and horror.

And for each genre, she has a different pen name. This is a clever move.

The reason why a lot of authors have pen names is that they would like to write in different genres.

It’s a bit like if you have a business that does too many things, the messaging is confusing. And when people are confused, they generally don’t buy. 

If you’re a business owner, it pays to double down and hone in on what you do, the one thing that you do well, instead of being a jack of all trades.

There are a lot of authors out there who want to write in many different genres. But using the same name can have the same confusion in their readers. So they will create pen names for the different genres they write in.

The question boils down to 

  1. What kind of book do you want to write and 
  2. What do you want the book to do for you

What do you want your book to do for you?

Authors who are so eager to get their book out of them forget to ask this question. And then they wonder why their book isn’t doing what they wanted it to do for them.

This happens because before they wrote the book, they didn’t think about what they wanted the book to do. If you have the end goal in mind before you even start, you’re more likely to reach that destination.

When you don’t have the destination in mind, you can go off on tangents, and you can get muddled; you can get lost. 

The book world is split into two very distinct industries, 

  • The first one is what is called the book industry, the traditional book industry. And in that industry, the actual book is your money-making tool; that’s the product you sell.
  • The second one is a different industry, where the book is not the product that you’re selling, but you sell it not to make a profit. The book is a great sales and marketing tool.

Before you write away, before you even plan your book, you need to be sure which industry you’re getting into.

If you plan on making money from your book, and you want to sell thousands, maybe even millions of copies, there’s not much you can charge books for the average Kindle. It’s rarely more than 5 pounds or 5 dollars. 

For a paperback, anything more than 10 dollars or 10 pounds, and people start to grumble.

You need to sell an awful lot of them to make money.

So if you don’t want to use your name, and you want to use a pen name, and make that pen name famous, and synonymous with a particular genre, for example, horror, or romance, or whatever it is, then you can write anonymously. 

When you should not write incognito!

However, if you’re interested in the second industry where:

  • The book is a clever sales and marketing tool 
  • You want to write a book that helps you and your brand or your business 
  • You want to go to the next level and place yourself as an authority 
  • You want to get signed up to do podcasts and summits, and that kind of thing 
  • You want your book to be a leveraging tool to help you do the sales and marketing lead generating your business. 

With these kinds of reasons for writing books, can you write anonymously? Yes, you can. 

But the biggest question would be, why? 

Why would you want to write anonymously? 

Hell no, don’t do that. Write these under your name. People need to know who you are, and they need to know the person behind the business.

Remember that old saying, “people do business with people they like”, you need to give people the opportunity to like you, and they’re not going to be able to like you if you’re hiding behind a pseudonym.

You really need to ask yourself what you want your book to do for you. And depending on that will allow you to either: 

  1. Be able to write anonymously, or 
  2. Put your name up there.

For those who write nonfiction guides, guide style books or self-help books, how-to books, or business style books.

The point of these kinds of nonfiction and business books is that they are there to raise the visibility of your brand, your business, and your authority to be seen as an expert—Head, and shoulders above your competition.

Why would you want to write anonymously?

It’s a bit like owning a business anonymously, it doesn’t work! 

Next Step

If you’re interested in writing a business book that will generate leads and sales for your business, get a copy of The Freedom Master Plan that will explain everything you need to know about writing and marketing business books.

You can also download a sample chapter here