Reputable publishing houses have very specific standards. They will pay a lot of money for the best editors, the best publishers, the best typesetters, the best cover designers, interior designers… all of these amazing people that you need to create a professionally published book. That’s publishing houses. 

I love self-publishing. The real reason I love self-publishing is it’s a great leveler. Anybody can self-publish. Decades ago, in the UK where I live, as a woman, I would have found it difficult to be published by a publishing house. Several decades ago, lots of women found it very difficult to be published. Because the general idea at that time was, “You’re a woman. Who wants to listen to what a woman has to say? Who wants to hear your views, your thoughts, your stories?”

People of color are only recently getting their voices heard. Before that, if you’re a person of color, it was difficult for you to publish anything. What I love about self-publishing is it’s a great leveler. It now means anybody can self-publish. If you’ve got something to say, if you’ve got a voice, you have an opinion, you have a story… you can self-publish.

But like everything, it’s a double-edged sword. I’ve seen some horrible self-published books on Amazon that are little more than just a load of blog posts tacked together and published. So, to answer the question, “Are self-published books not as good as books from publishing houses”…some aren’t. Because it’s so egalitarian. Because anybody can now publish a book, it means there are people out there who just want to do the bare minimum. They want to cut corners. They don’t want to spend much money at all. They just want to get something out there.

That’s why there’s this belief that self-published books are not as good as traditionally published books. But my book, The Freedom Master Plan, is self-published. And yet, if you look at it or if you’ve read it, the standards are on a similar level, if not better, than major publishing houses.

If you self-publish, it doesn’t necessarily mean you have to cut corners. The reason my book is on the same level, if not better, than what most major publishing houses produce, is because of who I hired. I had an amazing editor. My editor has worked for major publishing houses. She brought my book to the same standards as if I’d gone through a publishing house. It’s the same with my cover designer, my typesetter, and all of the people that I hired. They are at the top of their game.

Therefore, my self-published book was on the same level, if not better, than what most publishing houses put out there.  So, to answer the question, “Are self-published books not as good as books from publishing houses”…yes and no. Because publishing houses have standards, all of their output is always going to be at a certain level.

With self-publishing, anybody could self-publish. This means there are certainly going to be some people who cut corners. I know some people don’t even bother sending their work to an editor at all. They just publish it. I would never do that. There’s absolutely no way I would publish my book without a fantastic editor looking at it first and weaving their magic.

You can self-publish your book AND you can make sure it is on a similar standard, if not better, than what a publishing house puts out there. You just need to make sure you hire the best people. That’s the key thing. A great editor is worth their weight in gold. Do not cut corners. Remember, the reason why you want to get a book out there as an entrepreneur is to build your business. To be seen as an authority in your field. It’s not going to do anything for your authority if you have a book that looks like a mess, or looks like an amateur has created it.

And as long as you hire people who have experience of working for a publishing house, they will make sure that your book hits the same standards. They will ‘level up’ your book and make sure it’s as good as anything that comes from a major publishing house like Simon & Schuster, Macmillan, Penguin, etc.

Please don’t think that self-published immediately equals nowhere near as good as a publishing house. It’s not the case. My book is self-published. It became a bestseller in four different countries. It’s got a ton of five-star reviews on Amazon from around the world. And it’s self-published. So self-published does not equal poor standards compared to publishing houses.

On the one hand, yes some people are cutting corners. And some people are putting garbage out there which should never be published. If they went through a traditional publishing company, they would be rejected. But because we now have the self-publishing route, it means anybody can publish a book. 

What I want to stress is, don’t automatically assume that self-published books are not at the same standard as traditionally published books. I had professionals with me at every step of the way helping me with my book. These people knew how to get my book to hit major publishing company standards.

You can do that too. You don’t have to choose between traditional means professional, and self-publishing means amateur. You can hit professional and traditional publishing company standards, but be self-published at the same time.

If you’re interested in writing a business book that will generate leads and sales for your business, get a copy of The Freedom Master Plan that will explain everything you need to know about writing and marketing business books.

You can also download a sample chapter here